Football clubs helping to tackle knife crime in Nottinghamshire with new #LivesNotKnives campaign

Football clubs helping to tackle knife crime in Nottinghamshire with new #LivesNotKnives campaign

All three of Nottinghamshire’s professional football clubs are supporting a local campaign, #LivesNotKnives, to highlight the dangers of carrying a knife and to help start the conversation of knife crime with a loved one.

Nottingham Forest, Notts County and Mansfield Town are uniting and calling on fans to get behind #LivesNotKnives which will bring people across the community together to play an important role in preventing people carrying knives.

The clubs have shown their backing to the campaign in three separate events in April 2018 at the club’s stadiums and training grounds, to help kick-start awareness of the issue.


Mansfield Town Manager David Flitcroft said: “As a football club we recognise the influence our supporters can have and today we are calling on our supporters to be our ‘12th man’ in making sure this important message is heard.

“We would encourage you to talk about knives with your friends and family. Those closest to you may not carry knives, but it’s a very worthwhile conversation to have. It might just save their lives.”

Nottinghamshire Police Chief Constable Craig Guildford said: “It’s fantastic to have the support of the football clubs and I’d like to thank them.

“The players are role models for so many people around the region and it’s brilliant that they are backing the campaign and ensuring that they can start a conversation about knife crime.

“Under the slogan of #LivesNotKnives, we want to work together with parents, community groups, schools, health services, local councils and other agencies to make it clear that carrying a knife should never be seen as acceptable and our lives are better without them.”

Police and Crime Commissioner for Nottinghamshire Police, Paddy Tipping added: “Football brings a lot of people from all different parts of society together and by spreading the word of the #LivesNotKnives campaign,  it gives a fantastic opportunity to educate young and old the negative impact knife crime can have.

“We all have a role to play in stopping the minority of young people carrying knives and getting weapons off our streets.”

For more information, advice and educational videos about the #LivesNotKnives campaign please visit the new website: